Big Gay Ice Cream

THE TARGET: LGBTQIA+ ONLINE Amazon shoppers

IDEA: 6 Second Flavors of Pride

Big Gay Ice Cream is a classic NYC ice cream shop, but their fans aren’t aware that they now sell pints in grocery stores and online on Amazon Fresh and Jet. We created six 6-second queer pride music videos for each flavor of ice cream. Using digital targeting and data analytics, the ads will be served on Youtube and on social. Queer empowerment never tasted so sweet.

Copywriter: Heather Gaskell