COMCAST PRIDE

TARGET: LGBTQIA+ COMCAST CONSUMERS

IDEA: PRIDE IS UNIVERSAL

with the largest selection of LGBTQIA+ movies and programming available on Xfinity, it’s pride all year. We used a mix of animation, typography and stock photography to create an inclusive message for the queer community, on behalf of Comcast.

PANDORA AD:

We created a playful animated online video spot, featuring dancing music notes. the different colored notes each represent the different members of the LGBTQI+ community coming together to celebrate pride.

PRINT:

Pride Parade Float design:

Snapchat Filters:

For Pride month, Xfinity empowered Snapchat users to celebrate the LGBTQ+ Community with the "Universal Pride" lens.  Screen will automatically detect the user's body; activating the lens to create a ripple effect using the eleven colors in the Progressive Pride flag.

BANNERS:

Copywriter: Charlai Cooper and Bryan Pierre

Agency: Burrell Communications