COMCAST PRIDE
TARGET: LGBTQIA+ COMCAST CONSUMERS
IDEA: PRIDE IS UNIVERSAL
with the largest selection of LGBTQIA+ movies and programming available on Xfinity, it’s pride all year. We used a mix of animation, typography and stock photography to create an inclusive message for the queer community, on behalf of Comcast.
PANDORA AD:
We created a playful animated online video spot, featuring dancing music notes. the different colored notes each represent the different members of the LGBTQI+ community coming together to celebrate pride.
PRINT:
Pride Parade Float design:
Snapchat Filters:
For Pride month, Xfinity empowered Snapchat users to celebrate the LGBTQ+ Community with the "Universal Pride" lens. Screen will automatically detect the user's body; activating the lens to create a ripple effect using the eleven colors in the Progressive Pride flag.
BANNERS:
Copywriter: Charlai Cooper and Bryan Pierre
Agency: Burrell Communications