McDonald’s

TARGET: GEN Z CONSUMERS

IDEA: McDONALD’S Future 22

This campaign celebrates the work of 22 young, gifted and Black leaders whose passion and talent are creating meaningful change in communities across the country. The McDonald's Future 22 campaign elevates the unique stories of 22 Black heroes and the impact they are having on their communities. From a bold preservationist of Black American Sign Language to a multi-faceted tutor for underserved children who is also a McDonald's Crew Leader, and an award-winning filmmaker whose keen eye for storytelling helped create the Future 22 TV spot, the Future 22 are a group of visionary game changers who are shattering ceilings to create a better future.

30 second VIDEO:

Email blasts, Banners, and In-store Bag Stuffers and Tray Liners:

Copywriter: Charlai Cooper

Agency: Burrell Communications