Mcdonald’s

TARGET: the NBMOA (National Black MCDonald’s Owners and Operators Association) Members

IDEA: 50 Years of Being Golden

For 50 years, the NBMOA have been tirelessly advocating for African Americans to own franchises, build businesses, and overcome obstacles. McDonald’s wants to celebrate the 50th anniversary of their partnership. We created a campaign that celebrates the entrepreneurial legacy of the NBMOA, with a throwback-70’s inspired poster series, a spoken word radio spot, and a vintage video montage.

Poster Design

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Animated Title Sequence for NBMOA video:

50 Years McDonald’s Vintage Ad Video Montage:

Spoken Word Radio Spot:

Copywriter: Charlai Cooper

Agency: Burrell Communications