COMCAST

TARGET: comcast CONSUMERS

IDEA: Our Stories, our storytellers

THERE’S SOMETHING VERY INTIMATE AND REAL ABOUT A STORY THAT’S BEEN TOLD BY SOMEONE WHO LIVES IT. IN HONOR OF BLACK HISTORY MONTH, WE CREATED A CAMPAIGN THAT CELEBRATED BLACK STORIES TOLD BY BLACK STORYTELLERS. THE AD FEATURES UP AND COMING DIRECTORS LIKE JAMS X BASH, AS WELL AS CLIPS FROM FILMS FROM THE THROUGH THE BLACK EXPERIENCE ON XFINITY COLLECTION.

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 Copywriter: Charlai Cooper