Comcast
TARGET: Gen-Z consumers.
IDEA: Xfinity Powerhouse
Gen-Zers are trendsetters on social media, and they need super-fast wifi that can keep up with all thier social needs. Xfinity partnered with 4 creative SOCial influencers to make a social media content house, XFINITY POWERHOUSE, all powered by Xfinity Supersonic Wifi.
30 second Online Video
Digital and Print Photography
Print Ad
Digital Animated Banners
60 Second Radio Ad
Copywriter: Charlai Cooper
Agency: Burrell Communications