WIEDEN + KENNEDY’S “QUEER BRIEF”

IN 2021, my sister and i won the Weiden and kennedy queer brief contest!

Wieden+Kennedy is an independent, global creative company that has built and transformed some of the world’s most well-known, exciting brands for over forty years.

In 2021, Queer employees at Wieden noticed wanted to highlight the lack of visibility of queerness in advertising & those individuals represented are a sliver of the LGBTQIA+ community as a whole.

They decided to create ”The Queer Brief” & provided a platform that showcased the importance of queerness while representing it in its fullness.

THE W+K ASK:

OUR RESPONSE AND WINNING SUBMISSION:

“Queer Coated Consumerism” aN animated PROTEST poem

DISCLAIMER: This is art. This video is not meant to “call out” or “cancel” any brand my sister and i have made work for. We are speaking from our own personal experiences as a queer people, and the media landscape we grew up in. With that being said — WE HOPE YOU Enjoy IT! 💜

Copywriter: Heather Gaskell